[SamUK96]

To be honest, there is a virtue signalling aspect to all this, it's pretty obvious that companies exploit this to increase sales. In my very honest opinion, does anybody with a bit of sense really think the boardroom at $corp care about Gay Pride in any real and considerable way - other than to exploit customer's desire to show their virtue about it with flashy rainbow mugs?

I would be careful, since you quite quickly shot towards being bias, by disregarding any merit to the side that you very obviously disagree with. Just like how you said they deride, you just did exactly the same. How is the problem of devisiveness and the environment going to be solved like that?

Progress never comes from deriding IMHO.