top | item 17853615 (no title) pizzetta | 7 years ago I definitely prefer the old logo. The new one is extremely generic and does not convey any feeling via the logo. discuss order hn newest bovermyer|7 years ago My biggest problem with the new logo is that they're effectively un-branding the Library of Congress by trying to brand it as LIBRARY.That's like trying to rebrand the White House as HOUSE. Fomite|7 years ago Their concern is that too many people read "...of Congress" and assume it's not for them. They're very much pushing the idea that it's a library first.Not sure I like how they did that, but I get the idea. load replies (1) bovermyer|7 years ago ....and now I just had a horrifying thought.This is another symptom of Idiocracy becoming a documentary? reaperducer|7 years ago I always felt the old logo looked too postal. Like it was a franked stamp.The new one is also not great. But I guess the directive was to maximize "library" and minimize associations with "congress."
bovermyer|7 years ago My biggest problem with the new logo is that they're effectively un-branding the Library of Congress by trying to brand it as LIBRARY.That's like trying to rebrand the White House as HOUSE. Fomite|7 years ago Their concern is that too many people read "...of Congress" and assume it's not for them. They're very much pushing the idea that it's a library first.Not sure I like how they did that, but I get the idea. load replies (1) bovermyer|7 years ago ....and now I just had a horrifying thought.This is another symptom of Idiocracy becoming a documentary?
Fomite|7 years ago Their concern is that too many people read "...of Congress" and assume it's not for them. They're very much pushing the idea that it's a library first.Not sure I like how they did that, but I get the idea. load replies (1)
bovermyer|7 years ago ....and now I just had a horrifying thought.This is another symptom of Idiocracy becoming a documentary?
reaperducer|7 years ago I always felt the old logo looked too postal. Like it was a franked stamp.The new one is also not great. But I guess the directive was to maximize "library" and minimize associations with "congress."
bovermyer|7 years ago
That's like trying to rebrand the White House as HOUSE.
Fomite|7 years ago
Not sure I like how they did that, but I get the idea.
bovermyer|7 years ago
This is another symptom of Idiocracy becoming a documentary?
reaperducer|7 years ago
The new one is also not great. But I guess the directive was to maximize "library" and minimize associations with "congress."