top | item 17930444

Sheryl Sandberg’s New Job Is to Fix Facebook’s Reputation and Her Own

103 points| aaronbrethorst | 7 years ago |wsj.com

86 comments

order
[+] UpshotKnothole|7 years ago|reply
Even if Facebook actually wanted to change, intended to change and put time, money, and talent to the task this would still be a serious uphill climb. The idea that anyone could rehabilitate their image when they have no such commitment is laughable. Does anyone seriously think what this really isn’t just crisis mangement? Every quarter that FB can stave off inevitable backlash and regulation is money in their pocket, even if it’s only a decaying orbit. Like the tobacco industry in its day, delay delay delay because thst delay is profitable. If you can’t make your product “healthy” without throwing out your product, this is how you act.
[+] jliptzin|7 years ago|reply
Facebook is the cigarette of our generation
[+] ilovecaching|7 years ago|reply
To those of you saying Facebook provides no value, here are some concrete examples:

- In countries where fraud is rampant and people try to sell basic goods on messaging platforms, marketplace allows small business owners and tradesmen to barter goods. This is leagues safer and more efficient than their old methods.

Facebook provides a place where people can plan events and create “websites” for their shops and activities for free via pages. Facebook connects people to their pages and gives people a place to hold forums with public officials without anonymity.

- Facebook pioneered removing anonymity from a social media platform. On Facebook I can have more accountability and I am more likely to be myself. I can keep in touch with the real people who have passed through my life. I met my wife on Facebook this way.

- Facebook allows me to stay connected to people I rarely see. I’m still friends with many people from highschool I haven’t seen in over a decade. No other platform provided that type of value. Even if we rarely interact, they can always reach me on messenger even if they don’t have my phone number.

- Facebook gives me the ability to hear from people I don’t agree with. Instagram and twitter are just echo chambers based on what I like or are just pictures of sunsets. On Facebook I have found that my friends and family often post opinions that I don’t agree with during world events. This has led to discourse that has allowed me to broaden my perspective.

- Facebook’s ADs platform allows small business to compete against much larger entities on a small advertising budget through targeted ads. I have joined several hobbyist communities by having ads targeted at me that were relevant to my interests.

[+] speedplane|7 years ago|reply
> Facebook pioneered removing anonymity

Not at all. There are so many fake accounts on Facebook that it's now impossible to tell who is real and who isn't. True, they removed anonymity, but they replaced it with fraud.

> Facebook allows me to stay connected to people I rarely see.

If you rarely see them or interact, how much true value are you gaining other than an abstract sense of nostalgia.

> Facebook gives me the ability to hear from people I don’t agree with

Hearing people that disagree with you isn't enough. You need quality to build a rich library of ideas. Facebook does no vetting, giving everyone a microphone regardless of how thought-out or truthful the message is.

> Facebook’s ADs

Good advertising on a platform may make the platform less bad, but it doesn't make it good. Who goes to Facebook to enjoy nice targeted ads?

Overall, the biggest issue is the first one. It's now impossible to tell what's real and what isn't on Facebook. The site is rife with bots and hacked accounts, you don't really know if you're talking to a person or someone with a hidden agenda.

[+] Jare|7 years ago|reply
> Facebook gives me the ability to hear from people I don’t agree with. Instagram and twitter are just echo chambers based on what I like or are just pictures of sunsets

This is so weird to me. Twitter in most cases is what you make of it, if you want to hear from people you don't agree with, then you just have follow people you don't agree with and read what they say. It doesn't take long to curate a list of people who are not trolls.

[+] confounded|7 years ago|reply
So what are you doing here with us losers?

Are you aware that you sound a bit like a paid ad, or a lobbyist going through a list of talking points in the preferred corporate frames of reference?

[+] elorant|7 years ago|reply
Fixing Facebook isn't a hard problem. Fixing it while keeping advertisers happy is pretty much impossible. If you try to be more vigilant on privacy settings then you give advertisers less choices to target people. And with Amazon moving into the ad market aggressively, and Google being the behemoth that they are the last thing you want is to hurt your advertising platform.
[+] speedplane|7 years ago|reply
I don't think Facebook's problem is legitimate advertisers misusing personal information. Rather, it's the spammers, scammers, bots, and foreign spies that destroy trust in the system. If Facebook could get rid of those (not an easy problem), they could rebuild trust and keep legitimate big-money advertisers happy.
[+] tokyodude|7 years ago|reply
Wont advertisers go where the people are? Can't FB optimize for users to keep users? if they mined zero data and based ads only on the content of the current page, as long as they had the eyeballs why wouldn't advertisers still want to be there?
[+] arcliteIndira|7 years ago|reply
It's extremely obvious that Facebook knows what a good website looks like, versus what they deliver.

You can take a look at the entire ecosystem of React code out across so many repos and documentation sites, and then stand that next to Facebook proper, and then note the difference in tone, quality and psychological warfare.

https://reactjs.org

With that in mind, consider what kind of strategy and tactics Facebook's internal operations must be operating.

[+] armini|7 years ago|reply
I loved hearing Tim Cook's response about the incident "we would never put ourselves in the position of selling our user data". Fundamentally the Facebook business model was flawed & destined to fail. We hope the new generation of applications learn and evolve to better & stronger platforms https://www.youtube.com/watch?v=tkyH3JRxndc
[+] collyw|7 years ago|reply
>Fundamentally the Facebook business model was flawed & destined to fail.

Is seems to be doing pretty well right now.

[+] Jyaif|7 years ago|reply
FB does not sell user data and Tim Cook knows this very well. Puzzling that he reduces himself to propagating such FUD.
[+] charlesism|7 years ago|reply
"Move fast and repeatedly betray your users' trust" isn't a good strategy, long-term.
[+] LUmBULtERA|7 years ago|reply
I did laugh out loud at Zuckerburg's testimony that their new motto is "Move fast with stable infrastructure".
[+] trophycase|7 years ago|reply
Their market cap begs to differ I suppose
[+] gkanai|7 years ago|reply
There is nothing FB or Sandberg can do to fix Facebook's reputation in my mind. I have deleted most of the content I have posted to FB and keep my account only because I sometimes use Messenger.
[+] JKCalhoun|7 years ago|reply
I esp. would not use Messenger. That would seem to be the "spyingest". But I'm assuming you have someone who is all-in on Messenger you would lose otherwise.

Deleted FB and all content a year ago. Honestly, as I was on my way out, I was beginning to enjoy the "groups" I had discovered. Wish there were a lurker mode....

[+] dev510213|7 years ago|reply
I've noticed most of the current gen college kids are very sparing of their fb use (at least the computer saavy ones). It seems to me (disclaimer: completely anecdotal) that the previous gen and previous-gen^2 (ie circa 2008-2016) generation of college-age kids were the ones who were much less restricted in their use of fb.
[+] deytempo|7 years ago|reply
Seeing as I’ve never heard of her prior to reading this article, I think the best course of action on her part would be to make a ton of noise doing good things for the community so that it increases the chances of people who haven’t heard of her, learning of her through those actions rather than these.
[+] GreeniFi|7 years ago|reply
MZ (screaming): you broke my Facebook, so you better damn fix it.

CS: Whoah Mark, you know people want me to run for president. I can’t scorch my reputation fixing your dumb internet site. Plus enough of my shares have vested for me to leave with my pockets full of loot. It’s not like I ever have to work again.

MZ: [redacted]

CS: OK, I’ll do it.

What did Mark promise her? Would love to know what deal she cut.

[+] paxys|7 years ago|reply
Probably to make her CEO and remove himself from day-to-day operations. He has honestly seemed mentally checked out for a while now.
[+] L_226|7 years ago|reply
He just promised not to publish whatever private FB messages she's been sending... /s
[+] stevehawk|7 years ago|reply
But... Who cares?
[+] dang|7 years ago|reply
Maybe no one, but please don't post unsubstantive comments here.