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lanestp | 7 years ago

I can't believe they named a phone X[s]. How can they not see everyone calling it "iPhone excess?"

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tw1010|7 years ago

Everyone thought people were going to make tampon jokes about the iPad Pro ("maxipad"), but as far as I know it hasn't caught on. I don't think this will either, for the same reason. People who buy the phone won't call it that because they sunk so much cost into it. The only ones who might call it the iPhone excess are die hard android users, but those don't communicate much with iPhone users (at least not in such an aggressive way in real life, outside forums), so the phrase won't get any traction.

FPGAhacker|7 years ago

There were feminine hygiene product jokes about the iPad when it came out. It was too obvious to be funny.

That said, all the super duper max promax naming seems lame to me.

smitherfield|7 years ago

There is no "iPad Max"?

stcredzero|7 years ago

How can they not see everyone calling it "iPhone excess?"

Is that necessarily bad? Up to a point, the more meme-ing and acrimony around your brand, the better. "There's no such thing as bad publicity."

slg|7 years ago

Calling your $1100+ phone the iPhone Excess Max is a great way to get every talk show to discuss an update that appears to be little more than an incremental speed bump.

nickpp|7 years ago

I can’t believe they didn’t call the Xs Max - XL instead. I mean they have an XS and an XL size...

samstave|7 years ago

Would you like files with that?

partiallypro|7 years ago

The new iPhone naming convention sounds like a line of condoms.

phinnaeus|7 years ago

They have an Xs, but it's hardly XS sized.

russellbeattie|7 years ago

I registered xs.io years ago thinking it was a cool, super short domain, but soon realized that it was a true pain to communicate verbally.

I sold it this past summer to someone who has yet to do anything with it. I'm honestly wondering now if it was Apple who bought it.

majewsky|7 years ago

Whois shows GoDaddy. I doubt that Apple would be using GoDaddy. In fact, whois on apple.com shows that their registrar is www.cscprotectsbrands.com.

bertjk|7 years ago

they can probably see it just fine, and they know it won't hurt them. "iPad" was a name lampooned for years before iPads were ever a thing, and that seems to be doing just fine too.

gdubs|7 years ago

I'm an iPhone user, love the camera, and the new ones look really nice – but the naming feels like 90s Apple with their myriad Mac models. I tuned in late, saw Ives' video, and I'm still like, which is which?

mpweiher|7 years ago

I was hoping for the iPhone SE[X]. SE form factor, but with the new display. Not sure I need face id. Er: "need".

spike021|7 years ago

Pronounced as "iPhone Ten Smacks"

chooseaname|7 years ago

Even "Tennis" and "Tennis Match" is bad.

agumonkey|7 years ago

and xs is not flagship-like. I'd be Apple I'd have named it SX so bad. I'm still betting that people will nickname it SX.

paulcole|7 years ago

Wouldn't work. Apple pronounces the X as 10. So it would be S-10 like the Chevy truck.

azhenley|7 years ago

iPhone XS Max... Extra Small Max is Medium?

kgwxd|7 years ago

Extra Small Max == Small Min - 1

zelos|7 years ago

iPhone Tens?

ct0|7 years ago

first thing i thought. Iphone Max Excess