[jexah]

In the following, I assume either pay-per-impression, or pay-per-click with a limited pool size (ex. 500 views limit per day). In the former I assume the "cost" is monetary, in the latter I assume the "cost" is temporal.

Genuinely curious about this, what if somebody is posting an ad for hiring labourers (brick layers, etc.)? Do they pay the cost by also targeting women? What about targeting ads for hiring beauticians at females? Is that wrong? Should the company pay the cost to also advertise to men in the off-chance that they catch one of the very few male beauticians?

To me it makes sense that advertisers, regardless of what they are advertising (job, product, service, etc.) should be able to target the demographics that they believe will achieve the desired outcome. Obviously this has few exceptions such as targeting cigarettes, alcohol, etc. at minors.

Are there any good arguments against this?

Of note: The subject of this topic seems a bit biased, why not "Facebook is letting job advertisers target specific genders?"