How is this even validated or profitable? Companies ask me for various information all the time and I usually just make it up or use an old #, old zip code, etc. Once they have the data, then how do they make money?
If some of these companies still manage to correlate this fake data to you (i.e. you didn't play the game well enough), it might earn you the flag 'untrustworthy' on your profile, and you'll experience the blowback from that.
rapnie|7 years ago