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How WeChat faded into the silence in India

181 points| HalfRebel | 7 years ago |factordaily.com | reply

45 comments

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[+] yorwba|7 years ago|reply
WeChat seems to have never tried very hard to adapt their app for international users.

The English interface is reasonably well-tested (many of my Chinese friends use it to practice their English), but other languages might cause overflowing UI elements because the translated text is longer than accounted for.

That problem also affects the English version in some places e.g. when adding a contact, the short introduction you can write to explain who you are and why you're adding them has a length limit. It's probably enough for Chinese text, but requires being very concise when using English.

Many features are designed to prevent virality. Comments on a friend's timeline ("moments") are only visible to your shared friends. Small chat groups can be bootstrapped by scanning a QR code or by typing a shared passcode simultaneously, but beyond 100 users newcomers need to be invited by a member first. Comments on public articles are hand-picked by the author and only the author can reply directly. There used to be a feature displaying trending articles, but it seems to have been removed.

Those limitations prevent regime-critical opinions from spreading too quickly, but they also mean that only users with a large social circle on WeChat are going to stick with the app.

The article mentions women being harassed via the "people nearby" feature. My impression is that it is mostly used by men looking for hookups and by "women" who are prostitutes or pretend to be prostitutes to scam those men.

Successfully entering a market without already-strong ties to China would have required making large changes about the way their app works.

[+] j16sdiz|7 years ago|reply
The anti-virality features are designed to limit the spreading anti government messages. Larger groups require one leader with verified id. He is responsible for the messages posted in group when government want someone to be sued
[+] nikofeyn|7 years ago|reply
even the english interface isn't great. they haven't fully translated/globalized all menus, dialogs, and features. i often get chinese dialog options popping up that were arrived at via actions in english.

as a chat app, wechat isn't even that great. you have to manually select the high quality option for pictures and then manually download pictures. whatsapp does this automatically in the background. there is no backup feature like whatsapp that i am aware of. signing up and verifying is also a little confusing. wechat is generally worse than whatsapp in slow/bad connection scenarios.

in my opinion, wechat will never be popular outside of china because it is basically a chinese app os inside your phone. wechat's power only becomes apparent when actually in china where basically anything you do from payments to booking travel to riding the metro can be done from wechat.

[+] nitwit005|7 years ago|reply
> WeChat seems to have never tried very hard to adapt their app for international users.

Seems fairly bad from the developer side, from a look at their documentation. Some of the instructions seem to direct you to use a Chinese UI: https://open.wechat.com/cgi-bin/newreadtemplate?t=overseas_o...

And there's some licensing requirements that, while translated, seem to be Chinese business licenses?

[+] vorg|7 years ago|reply
The people nearby and friend invite requirements being in problem in India but not in China can be explained by:

> QQ messenger – already had over 750 million monthly active users by the time WeChat launched. A user could port her entire QQ social graph to WeChat by just logging in with her QQ ID.

It sounds like WeChat is really just a renamed QQ of sorts. So any adoption comparison of messenging app uptake in other countries with that of WeChat in China should use the QQ launch of 1999, which makes WeChat's rise to ubiquity far less impressive.

[+] tanklessmilk|7 years ago|reply
This is one of the things I find fascinating about far east Asian internet versus western internet UX design. I remember looking at Taobao a few years prior and was taken aback by the page density. I would love to read a book covering the differences in UX design due to having a more informational dense scripting system.
[+] bruceb|7 years ago|reply
TL:DR WeChat was too big for phones back few years ago when many people didn't have space to spare and data was expensive and slow. WhatsApp compressed files so they loaded quicker and you could keep more of them.

Then in 2016, Tencent for some reason invested in Hike Messenger when it was already in trouble. Hike was created by the son of a telecom guy. Sorta if the son of Verizon's CEO created an instant messenger app and got investment and support from his dad and the company.

[+] pmlnr|7 years ago|reply
The last time I tried Wechat it slurped into the 300MB range after installation (apk + app data) - I have 3 contacts there.

Comparison:

    WhatsApp apk 39.86MB (2018-10)
I have a few leftover installers for ancient windows, eg. XP, for the fun and memories.

    1.9M Apr 18  2009 SkypeSetup.exe (2.6 I think)
    8.7M Dec 15  2007 trillian-v3.1.9.0.exe

I so badly want the ancient skype back.
[+] llampx|7 years ago|reply
It's not only about it being too big. I'd also question what it's doing and why does it need all that space if it is just a texting app. The answer of course is that it aims to be so much more, but couple that with it being from China and it's probably a given that it's doing some spying.
[+] thedancollins|7 years ago|reply
Can anyone tell us if WeChat's inability to flex to the Indian market was intentional and "arrogant" or was it unintentional? They call them "blind spots" for a reason.
[+] type-2|7 years ago|reply
hike is dead, everyone uses whatsapp, the kids use snapchat, and people use telegram for large groups / interests.
[+] sgt|7 years ago|reply
I primarily use iMessage (most friends and all of my family uses it), but I'm also on WhatsApp so I am available to people having to use Android etc. I also joined Telegram but it doesn't appear to have a lot of adoption where I am. In addition I occasionally get messages on FB Messenger but it also seems to be losing traction.
[+] nolok|7 years ago|reply
I'm not sure what your message is supposed to be saying / bringing to the table.

Also, what a very localised generalisation. The article is about how the dominant app in China is faring in India. Other countries have different usages.

Eg near both india and china Line and fb messenger are dominating Thailand while Whatsapp has trouble there (lots of people have it, nobody uses it), snapchat is still hisptery/rare, wechat is limited to chinese expats and nobody has even heard of telegram.

[+] kiriakasis|7 years ago|reply
> people use telegram for large groups / interests. and bots, i have a couple of whatsapp based groups that have a telegram channel/bot.
[+] jsemrau|7 years ago|reply
Do you have data to back this up?
[+] exabrial|7 years ago|reply
Perhaps backdooring by the Chinese government?
[+] exabrial|7 years ago|reply
To the downvoter: I'm sorry but this is not speculation but a statement of fact. All Chinese communication systems are state mandated to be backdoored, and given the industry, state officials get an automatic share in the company and a seat on the board. It's not too say the CIA/nsa/FBI hasn't tried to do the same in America, but it's legal to provide secure software here, whereas in China it's illegal.
[+] mrweasel|7 years ago|reply
What supprised me is that you need to design your app around the fact that the entire country has a stalker problem. That really annoys me.
[+] westiseast|7 years ago|reply
I think that point in the original article isnt 100% accurate.

The ‘People Nearby’ feature can be turned off in the settings, but you also have to click into it to use it - it’s by no means automatic (ie. you sign into Wechat and suddenly it start getting random harassing messages). Your visibility expires after a few minutes.

It’s never been used as a feature to add a contact - in China is was mostly used for hookups in the early days, and now if you’re in a big city it’s mostly prostitutes and/or people trying to sell products.

Chinese women using that feature would absolutely have received ‘stalking’ messages, but that’s basically the same as women receive on any kind of dating or hookup app.

The only difference I can see (speculating somewhat about Indian users) is that Chinese users have always seemed quite happy to use an app for their work/business/friends/school that also includes basically sex-on-demand type features. I know whenever criticisms of Wechat are brought up in the West, a lot of people focus on the fact that how could you recommend this app to your dad or gran or kids, knowing that it has this weird dark and nefarious corner in it.

So I dont think it’s fair to say India has a stalking problem based on this - more like, Wechat has a weird feature that enables potential sexual harassment that Chinese users don’t seem to care about.

[+] kawaiiKitty123|7 years ago|reply
After reading the article, much more assertive on DO NOT USE Whatsapp. Hate being sent messages from strangers. Even I have someone on my contact, probably it is someone I somehow know from work or long-time-no-see met-once-person, why do you you want to have them on your social chatting app?