[user3359]

This is irresponsible reporting, and irresponsibly ethically.

Those companies aren't putting out GHG for fun. They're manufacturing products every single person on the planet is consuming. Those companies, while they could play a huge role in taking leadership, aren't the problem.

Every single person reading the article let is the problem. You can't externalize this responsibility. You have to take responsibility for yourself and if possible, influence others yourself. This doesn't have to be advocacy, you can go out and start a lower-emissions competitor, or donate to carbon sequestering/scrubbing initiatives.