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c_moscardi | 7 years ago
This confused me as well, since I've always used the normal central-limit-based confidence interval for binary outcomes.
[1] https://en.wikipedia.org/wiki/Binomial_proportion_confidence...
(I am no expert in the analytic underpinnings of the beta distribution or precisely how it is the conjugate prior to the binomial -- or, rigorously speaking, what conjugate prior means -- but the formula here lines up with his formula :P )
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