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Google drops plans for Berlin campus after protests

195 points| cyphunk | 7 years ago |bbc.com | reply

220 comments

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[+] jschuur|7 years ago|reply
If I read the article correctly, this wasn't about building a new 'Google campus' (i.e. a huge building to house a large number of Google employees as their main regional HQ). This was about building Campus Berlin, an incubator for startups like they pioneered first in London and then brought to other cities.

See https://www.campus.co/berlin/de and https://www.campus.co/london/en.

It's easy to misunderstand this because of what the term 'campus' is typically associated with. I live in London, and when I say 'I'm going to Google's Campus', I often need to qualify that I'm not going to their main office complex at King's Cross.

There may still be very valid reasons to protest Google in Berlin, but I wonder if the people objecting understood the distinction: that this wasn't a hub for all of Google's employees, but rather a place that would help diversify the tech ecosystem in Berlin and give them access to facilities and other resources.

The kind of smaller startups that would be home at a Campus style incubator would not be fueling high paid Google salaries and would be a lot less likely to drive up rents e.g..

[+] SideburnsOfDoom|7 years ago|reply
> help diversify the tech ecosystem in Berlin and give them access to facilities and other resources.

Another way of looking at that, is "gentrify the vibrant neighbourhood by trucking in techbros to displace the artists". It's not new (1)

I don't necessarily agree with that framing, but it is understandable and coherent, not a misunderstanding

1) https://news.ycombinator.com/item?id=18282143

[+] dao-|7 years ago|reply
> There may still be very valid reasons to protest Google in Berlin, but I wonder if the people objecting understood the distinction:

Very much so. Been to a panel discussion organized by them.

The fear was that the incubator would accelerate gentrification. Doesn't matter whether the pay checks come from Google at the end of the day.

[+] juloi|7 years ago|reply
The distinction between campus vs. incubator is within the current gentrification discussion in Berlin probably not too important.

They main issue to tackle for the Berlin government—from my point of view—is to find the right balance of luxury and affordable housing. People making above average salaries in the growing tech scene should/would pay the higher prices for luxury properties, while the art and counter culture scene would not need to be gentrified if there was a higher supply of affordable housing.

As a Berliner for the past 5 years, I really believe that most the unique vibe of the city comes from the art and left-oriented community here. A lot of us working in the tech world support it, enjoy it and even adapt to their ways (while keeping quiet about how much more money we earn). I really hope that the government makes an effort on affordable housing to keep the balance that makes the city special.

[+] lkrubner|7 years ago|reply
I think everyone, myself included, who loved Berlin up till (roughly) 2012 is horrified by the sudden increase in rents that has occurred since the tech industry started moving to Berlin. In 2010 I stayed with a friend who was renting a beautiful 2 bedroom apartment in Neukoln for 550 euros a month. That was common back then. 8 years later, it is impossible to find that kind of rent. The city was much more pleasant before the tech industry showed up.
[+] DanielleMolloy|7 years ago|reply
> There may still be very valid reasons to protest Google in Berlin, but I wonder if the people objecting understood the distinction: that this wasn't a hub for all of Google's employees, but rather a place that would help diversify the tech ecosystem in Berlin and give them access to facilities and other resources.

From what I know about the protest - reading public statements, how the protests began, how they now publicly celebrate their 'victory', and from having seen their early campaign websites - they almost certainly had no idea what a Google Campus is about. At some point certain parts of the campaign learned, but many never left the black & white painting behind for a more nuanced assessment.

What they are publicly exhibiting as "creative street art" may be very telling about their capability for nuance: https://fuckoffgoogle.de/2018/04/17/street-art-against-googl...

There is lots of criticism in Germany right now about these protests having chased away a startup campus.

[+] bartman|7 years ago|reply
This could have been a big factor.

I live in Berlin and have not followed this topic closely, and only heard about this not being a typical Google office days ago when Google changed plans. The talk on the street over the last months was always centered on Google wanting to create a big office and the residents not wanting any big corporations there.

[+] hknd|7 years ago|reply
Yes, this is so sad. I know so many start-up founders in London who spend nearly every day at the campus in London.

It's a free workspace with a lot of benefits, like wifi, cheap snacks/drinks and meeting other founders for kx.

[+] seanhunter|7 years ago|reply
The tech ecosystem in Berlin is pretty diverse. It doesn't need an SV firm to come in to do that or to give access to facilities and other resources.
[+] megaman8|7 years ago|reply
at the end of the day, what matters is the supply of jobs vs the supply of places to live. And if there's already too many jobs to residential areas, then I think it's quite responsible of them to say no to more jobs. It's better to put those jobs in areas that have enough housing. the bay area was not so smart and look where it got us.
[+] mrzool|7 years ago|reply
People around here understood what this was about very well. It was not a misunderstanding.
[+] joering2|7 years ago|reply
I don’t care what it is! Nothing good ever came out product-wise from Google other than search engine. Let Google search, period!

You can argue that we have second most popular operating system thanks to Google but you can’t argue that have not Google someone else would have filled in the void. And now that despicable news came out about Android founder and how Google covered for him, its akward looking at friends devices thinking to yourself: this has been invented by a total creep with a dream of slavery times being back so he can own people. Disgusting! I mean imagine if it came out that Jobs was a big fan of Hitler or enjoyed fantasizing about mass-blanket genocide! Would you still buy Apple products? And then there is that PR spin that it was fun kinky game of two. No it wasnt as she barely knew him! If I email 7 billion individuals with plan to own them and lease them, how many will come back defending me that it was okay because it was “only a kinky game.”

I applaud Germans for not being gullable when it comes to Internet. Germany amongst all European Union nations have the most strict rules and regulations protecting citizens first and foremost, not foreign entities that pay squad of taxes within German borders. Even on email protection alone you cannot email someone without double optins. We need similar protection laws in USA and Google needs to stick to search!

[+] keiferski|7 years ago|reply
I’m honestly kind of surprised at Google’s complete lack of cultural or diplomatic knowledge about Berlin. Kreuzberg is/was the center of artistic culture in the city, and choosing to have a presence there, no matter how small, would clearly be viewed as a corporate American attack on local countercultural values. As another commenter stated, they could have avoided this entire issue by picking somewhere in Mitte or a western suburb.
[+] lallysingh|7 years ago|reply
Google probably thought "Hey, what's the coolest part of Berlin, where we'd make engineers happy to be in?" and that's about it. "Subtleties"[1] about why it's cool, or what its response to Google being there, probably weren't considered.

After the selection had occurred, the procurement machine had been tasked and at that point it takes a lot of resistance to stop that machinery.

[1] For some real estate group in Google determining office locations.

[+] l5870uoo9y|7 years ago|reply
Kreuzberg is the center of left activism in Berlin which is anti-globalisitic, anti-corporate, anti-american and anti-gentrification, Google (and its entourage) is the embodiment of that. Ironically however, Google is present in Kreuzberg at "Factory community".
[+] bko|7 years ago|reply
I think arbitrary restrictions on groups that can purchase or lease space in a neighborhood is bad for a free society. I guess people say it depends on what group you're imposing. Now it's Google which you may or may not like, but other groups can be harmed in the future. This is part of the whole NIMBY movement.

As long as the group is following laws and zoning restrictions, there should be nothing preventing them from joining a community

[+] walrus01|7 years ago|reply
I do not know Berlin very well, I've only spent a few weeks there, but I get the impression they would have faced a lot less backlash if the announcement had been "hey we're gonna build this awesome new office campus at Aleksanderplatz".
[+] ThePhysicist|7 years ago|reply
Don't know, it has probably more to do with the fact that it's Google trying to open something there.

Otto Bock (market leader in prosthetics and wheelchairs) just bought a old brewery for several hundred million € in Prenzlauer Berg [1] with the goal to convert it into a research center. I don't remember any kind of protest or outrage against that.

1: https://www.ottobock.com/en/press/press-releases/ottobock-re...

[+] ff10|7 years ago|reply
... or Adlershof for that matter.
[+] ocdtrekkie|7 years ago|reply
I think it's less likely that Google was unaware of Kreuzberg's identity, and more likely that Googlers still think they're "cool". The sort of people who have offices with built-in slides and ball pits and crud may feel like they "belong" there.
[+] woodpanel|7 years ago|reply
Rightly so.

Berlin has an amazing start up scene, certainly unique for and unrivaled in Germany. That being said, Berlin hosts a lot of NIMBYism. Particularly by people who gentrified the city in the first place and immediately turned to become fierce gentrification enemies. Essentially locking in their gains.

[+] simonh|7 years ago|reply
Though presumably not financial gains? Gentrification usually implies skyrocketing property valuations, so early movers should stand to win big from the trend.

I used to know someone that bought a flat in Soho, central London, in the mid-90s. She sold it when she married 8 years later and made over half a million quid. No idea what it would be worth now.

[+] camillomiller|7 years ago|reply
This makes no sense. Berlin is a rent city, not a ownership one. So what’s the incredible gain to lock?
[+] chobeat|7 years ago|reply
It's also that Berlin is heavily radicalized and can radicalize even the worst STEMlord. So after moving here it's not rare to get into politics and understand that, on a local scale, your decisions matter.
[+] simonh|7 years ago|reply
I'd be interested to hear the opinions of any Berlin residents. Vocal NIMBY minority driving away new jobs and beneficial development? Genuine victory in preserving local culture and character? Bit of both? Other?
[+] detaro|7 years ago|reply
I feel like Google could have avoided this easily by picking more or less any other location in the city. Even ~1 km from their planned location there are large tech offices that didn't get hit by this level of opposition, right next to te main public transport link, because they are a bit out of the way there, but Google wanted to be right in the middle of it. Further away it's even less of a problem (one of the slogans of the protesters was "Google out to Adlershof", which is a technology/business park area 20-25 min out by public transport from the proposed location). On the other hand, Google is a prime target: everyone has heard (vague or not) bad stuff about Google, and the others in the wider area might very well have primed the sentiment. Gentrification and rent prices are a big topic in Berlin.
[+] hocuspocus|7 years ago|reply
I wouldn't call it NIMBYism.

- Most residents in Berlin (and in Germany for that matter) rent their apartments.

- There's a fairly good supply of newly built homes. It's still not enough to absorb the population growth, but it's much better than in many German cities.

People complain because they can see the downside of this influx of tech workers very clearly, while the benefits aren't obvious, at least not yet. Rents have doubled in some areas. Government offices are understaffed. So are kindergartens, schools, ...

While the government is partly to blame, a lot of startups haven taken advantage of Berlin's situation in questionable ways. The time where you could hire cheap developers is definitely over, but it's still very common to underpay and abuse people in non-engineering positions, who very often are interns and freelancers.

Kreuzberg is maybe too emblematic and Google is a scapegoat here, but I can understand the resentment against tech incubators.

[+] jillesvangurp|7 years ago|reply
I moved to Berlin ten years ago. I live close to Rosenthalerplatz right at the epicenter of the startup scene in Berlin. Gentrification is definitely a thing here. The neighborhood I live in has changed beyond recognition in that timespan. Lots of construction throughout the aftermath of the 2008 economic crisis; most of the local shops have been replaced by hip restaurants, bars, and coffee shops; rents have gone up substantially; etc.

I would argue it is mostly for the better. But of course it is not necessarily that nice for the locals who are confronted with vastly increased prices for basically anything.

The city has changed a lot and is growing and projected to continue to grow by about 50K people a year for the foreseeable future. This is good for Berlin because it definitely needs economic development as it has been living well beyond its means for some time and because it is still catching up in terms of economic activity that was lost between WW II and the fall of the wall. All this growth is increasing employment opportunities and lots investment money is being spent in this city, which is definitely benefiting local businesses.

Meeting actual Berliners born and raised in Berlin is actually not that common. Change is very much the local culture. Major changes of the 19th and 20th century originated here and were fueled by waves of people moving here. So most people you meet here are part of the problem (in terms of gentrification). So complaining about gentrification is a bit disingenuous for most.

I would say it's a shame that a bunch of anarchists get to push back economic development in what is still one of the poorer neighborhoods. They're a vocal minority and they don't speak for all. They live in Kreuzberg because it used to be a dump before the wall fell and was thus cheap. Basically, this area was heavily damaged in WW II and the West Germans put a lot of cheap housing for immigrants there (these are not the people doing the protesting). After the wall fell, it happened to be conveniently close to the former East German historical center and it became a popular place for young people moving to Berlin to settle and for poor startups to open up cheap offices.

So, most of the protesters moved there because it was cheap and now they feel entitled to live cheaply in the middle of a major world capital that is once again flourishing around them.

This city is not done growing. There is plenty of room to build and expand.

[+] radiospiel|7 years ago|reply
This is not so much about preserving local culture and character, but just about economic circumstances of the local population.

Especially the campus idea - which in London, for example, attracts tens of thousands of techbros and -sises per year - puts more burden on the neighborhood as "just" a regular startup office. Neither google nor the city of Berlin could address any of the concerns, housing costs, general costs of living, traffic situation, just to name a few.

Berlin in general suffers a lot from rising real estate prices and rents - and the area where google wanted to put their campus is even more heavily affected than other parts of the city. This neighborhood - I am living a mere 500 m from that place - suffered from an influx of people probably more than other parts of Berlin. On top of that it turned into one of the hip party areas.

Given that this neighborhood historically houses lower-income families, which won't gain anything from google moving here, but will have to face even faster rising cost of living, and at the same time have no chance to move to other parts of the city - with the housing market being as tight as it is - it shouldn't be a surprise to anyone that this move saw local opposition.

[+] flohofwoe|7 years ago|reply
It's a good thing IMHO, Berlin is already overrun by IT tech and really needs a bit more diversity in that regard. The city is getting too expensive too fast, rent is exploding, and 'normal people' are driven out and entire areas are becoming 'elite ghettos'. There's plenty of smaller cities within a few hundred kilometers that would actually benefit from a Google Campus, and where Google might be better welcome.
[+] chobeat|7 years ago|reply
Programmer in Berlin here. I'm very happy Google gave up. The political implications of being anti-gentrification are complicated: here I know many anarchists that are fervently in favor and others that are fervently against. Same for the commies. I have my opinion but I don't think it's worthy to bring it into the discussion.

I'm happy for a single reason: as long as Berlin startup scene preserves its working culture (that reflects German working culture in general), it will be a better working environment than the Silicon Valley. Big campuses and the presence of foreign corporations in general will have a slow but steady cultural influence on the IT workforce, normalizing the level of individual and systemic exploitation that is acceptable in the USA but not in Germany. Unpaid hours, unclear separation between work time and leisure time, ideological brainwashing, identity politics are all things I wouldn't like to see in the company I work for, but if a majority of my colleagues have worked for American corporations before (because they can afford to offer good salaries), it's more likely for it to happen.

Zalando is enough of a meat-grinder, we don't want more.

[+] doombolt|7 years ago|reply
Why not build in e.g. Leipzig or other beautiful but jobs-starved city?

Come to think of it, why no campuses in Italy or Spain? Those countries have kinda lowish expenses, good weather and people will pay a premium to be able to move there. Instead everybody is opening in London and Switzerland which are overpriced and kinda meh.

[+] pgeorgi|7 years ago|reply
> Come to think of it, why no campuses in Italy or Spain?

already done: https://www.campus.co/madrid/en

The space in Berlin would have been part of the same setup, not a regular Google office - there's already Google in Munich and Hamburg for that.

[+] blablabla123|7 years ago|reply
True, some years ago I was seriously looking for jobs there. But the only options sounded very boring, very corporate and non-IT'ish at the same time. Something like Dynamics AX programming or Office 365 administration.
[+] icebraining|7 years ago|reply
According to some reports, they're planning a large campus (500 jobs) in Lisbon, Portugal.
[+] ddebernardy|7 years ago|reply
Google already has a campus in Madrid if the article is anything to go by.
[+] meguest|7 years ago|reply
Spain and Italy currently have weakened economies caused by large unemployment and government debt.

Italy in particular is at risk of defaulting on its debts (which are 131% of GDP compared to 87.7% for the U.K and 64.1% in Germany as of 2017) and the ECB and other lenders are going to be reluctant to lend to them. This is turn puts the banks and all kinds of public services at risk.

[+] sarabande|7 years ago|reply
One viewpoint from those who didn't want the start-up campus in Berlin, from the Berliner Morgenpost [https://www.morgenpost.de/berlin/article215652919/Nach-dem-G...]:

    Sehr viel drastischer formulierte es Ulrike Schneider, Aktivistin beim Initiativkreis „Google-Campus & Co verhindern“, die den Konzern beschimpfte: „Google ist und bleibt ein Scheiß-Konzern, der seine Gewinne mit Überwachung, Ausschnüffelei, Zusammenarbeit mit Militär und Geheimdiensten sowie Steuertricks macht.“
> Ulrike Schneider, an activist at the initiative group "Stop Google-Campus & Co", criticized the company even more drastically: "Google is and will always be a shit company, that makes its profit through monitoring, snooping, working with the military and secret services, and tax [evasion] tricks."

I'm sure most local residents mostly care about rent prices going up in that area, though, rather than a specific anti-Google sentiment. They probably don't want it to be gentrified as another district, similar to what happened/is happening to Prenzlauer Berg.

[+] m23khan|7 years ago|reply
There is a city called Hamilton in Ontario, Canada. Houses a good University called McMaster and is near Waterloo University - premier Computer Science university in Canada.

City (Hamilton) is fairly well developed with a functioning International Airport and since it was initially built around manufacturing, its prestige within Canada has suffered somewhat in last 20-25 years. If firms like Google would be so kind to invest there, the locals and the children of locals and other Canadians would welcome them with open arms.

[+] cyphunk|7 years ago|reply
The problem with "guess they don't want jobs" argument is that Google is not like Ford Motor Company. When they move into your town and your rents double you can't just be retrained. When a company that requires special skills moves in they kick people that do not have those skills out.
[+] forkLding|7 years ago|reply
Interesting to see tech globalization increasingly at the crosshairs, used to be McDonalds, etc.
[+] nkkollaw|7 years ago|reply
As cool as Berlin art is, so is a Google campus for tech people and business in general?

If I picture a gentrification activist I think about a purple-haired kid that wouldn't get a job if his life depended on it, making people that might be interested and have the skills to work at Google miss an opportunity.

On the other hand, Google could have picked another spot instead of giving up?

How is it..?

[+] narrator|7 years ago|reply
Google people want to work where there is culture because they don't have any. They just consume it with algorithms, extract the value, reprocess it and redistribute it. They pull everything out of context so it looses its broader meaning.

For instance, if I google image search for "women in bikinis" I get hundreds of thousands of women in bikinis, but not the broader narrative of their lives and personalities. It is completely decontextualized and drops all the other dimensions of the context in which these photos were taken.

In the same way, Google employees lack context because everything is a component, they moved from somewhere else and have been assimilated into the great corporate standardization. They crave things with context, but when they try and coexist with it, their enormous economic superiority draws the interest of the whole world to extract from that environment that which promotes their ability to decontextualize and conform the world around them and the decontextualization whirlwind grows around them.

[+] brainwad|7 years ago|reply
You see the simple answer to your query because Google decides what to show based on what users will prefer, and most users just don't give a fuck about "the broader narrative of their lives and personalities".
[+] throwaway93u9|7 years ago|reply
You forgot to give the entire context for your comment, which completely decontextualizes it and drops all other dimensions in which this comment was taken. ;-)