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zaguios | 7 years ago

Thanks for the feedback!

SwiftDemand is a fairly radical concept so initially I was worried that making claims too bold could come off as arrogant, but since we have now gained a lot more traction we should definitely revisit the copy on the landing page.

I like the conciseness of the 1 liner you proposed, the three sentence explainer is great as well, but we aren't necessarily looking to disintermediate the banking system, but rather to become a global currency that focuses on social economic good in the form of UBI.

A huge portion of our users are really focused on the crypto aspect of what we're doing. As we continue to gain a broader appeal we will likely de-emphasize the crypto part.

The struggle to communicate it was a problem with how YC perceives UBI due to their involvement in UBI research. They grasped the concept quickly, but the questions they asked were targeted primarily at whether or not it would be enough to actually support people, as well as my thoughts on current UBI initiatives rather than the market opportunity and underlying business. In short, they saw it as a charity and didn't dig deeper into the revenue model or vision.

Thanks again for your comments.

discuss

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sonnyblarney|7 years ago

"we aren't necessarily looking to disintermediate the banking system?"

I gather that.

It's just an emotive idea that will likely resonate with boty a) those interested in UBI, who more often than not believe the current financial regime is repressive and supports banks and b) cryto currency types who loathe banks and classical currency controls more for anarcho-libertarian reasons.

It's marketing.

Because you are not a classical product, you gotta be a movement, you want to give some emotive impetus! Most people need a call to arms against some faceless regime, it's more powerful than a call to charity. You can drop it after a while.

These motivational inclinations are real with the early adopting crowd. Anyhow, just something to think about in general, really.