[aibrahem]

Apple always seemed to have had four things going for them; Product Innovation, Developing extremely high-quality HW and SW with attention to both details and user experience, a world-class supply chain and finally a technological edge.

I would argue that under Steve Jobs both the supply chain and the technological edge had some focus but there wasn't a huge gap with the competition, This could be either because it required time to achieve this gap and Steve simply wasn't at the helm for that long or it wasn't his main focus and is currently the focus of Tim Cook considering his background, either way, I think Apple is currently and going to continue to blow everyone out of the water with technologies like their SOC's and will continue having the most efficient supply chain and manufacturing capacity in the world churning out products that beat the industry margins by a mile.

Regarding the quality, design and user experience it mostly stagnated, don't get me wrong they're still way higher than the industry average and I can see Johnny Ives touch in most of their products, but I don’t see the kind of passion that went into designing the interface of a device like the iPhone with ideas like pinch to zoom and the spring effect. Apple seems to have a design team that is world class but uninspired and just doing their job.

Now the most important point and this is what I honestly believe is the problem with Apple is the Product Innovation, this appears to have completely stopped after Steve, I try not to believe that Steve Jobs was THE product manager at Apple and avoid the cult of personality, but it's very hard to shake this idea when during his tenure they've released multiple industry-changing products, and they've failed to release a single one after he left.

I think Apple is going to continue to release high-quality, well designed, cutting edge and high margin products, but I highly doubt with the current leadership they'll be able to release a single new product that changes the status quo like Steve used to.