[r00dY]

> Most web sites are a logical continuation of books, magazines, newspapers, etc. No wonder they actively adopt the time-proven, well-working concepts from the print media.

True, but print media formats got even more simplified in web. The reason? Responsiveness constraints.

Many times I've seen great advanced "article-like" designs for desktop from ambitious designers. It turned out that making them easy to manage in CMS, stable in all possible combinations (or implementing good validators) and at the same time logical and good looking on mobile was extremely hard and not worth it.

This led to further simplifications...

... and then Medium looks like Medium.

There's not much place for creativity on mobile. And this is where most of the "fast content" is read.