Typical problem of "path to least resistance" which is also the reason Amazon succeeded so well by recommending products ( Netflix does the same with show recommendations) We are by nature prone to take the path that requires the least effort so Cooking vs Ordering food ( which arguably has been made a LOT easier with the likes of Postmates,foodora, Uber eats etc...) means that people will have a tendency to order food instead of cook. Especially when you consider the amount of competition among these food delivery companies and the discounts/promotions they throw at users to retain their business.
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