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Amazon puts ads in people's baby registries

15 points| laurex | 7 years ago |twitter.com | reply

6 comments

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[+] Arzh|7 years ago|reply
Don't mind the ads in the list, but they should make it a more obvious. The 'Sponsored' label is a little too small to make it feel ok
[+] jkravitz61|7 years ago|reply
I think the "0 of 1 Purchased" text on the ad is even more misleading since it implies that 1 is on the list to be purchased.
[+] soared|7 years ago|reply
> Person uses free service offered by company

> Company places ad in the service

> Ad marked with "Sponsored"

> User is surprised, angry

There has been plenty of discussion about google and amazon's less than obvious marking of ads, but how can this guy be surprised? If you found competitors that offer a service you like better, go use them.

[+] qu1mby|7 years ago|reply
Did you look at the screenshot? The small, greyed-out “Sponsored” text is quite small and everything else is identical to a real listing.

Really is a dark pattern. Especially given that the purpose of the list is to avoid unwanted/unneeded items. The user is already doing the work of directing purchases to your platform already.

Not cool.

[+] serkanyersen|7 years ago|reply
Check the screen shot, it's not just an ad, they basically added a sponsored item to the baby registry without telling you. This almost guarantees the purchase of this item because it fools your friends to think you need it.

If this is not shady, I don't know what is.

They can easily create a section called "You friend might also like:" and show sponsored items there.

[+] deogeo|7 years ago|reply
Yes, don't inform others of sleazy practices, and especially don't lobby for legislation to curb corporate abuses. True power lies in acting as isolated individuals.