[celebril]

This is not a new idea. Playing with the boundaries of presentation in literature is just a subset of post-modernist lit.

If you want a prime example, OP, you should look into 4chan /lit/'s massively collaboratively written post-ironic tome "Hypersphere"[1]. It's the epitome of this sort of hyperliterature.

[1] https://docs.google.com/document/d/1L10Cbgj7CUEAe1-LwwNfYY1B...