[balibebas]

> From July to October 2018, we’ve seen 126 paid trial signups from “podcast.”

We all know surveys lie (even if they're required) so the conversion numbers aren't telling the whole story. If my company were burning tall coin like this and not somehow tracking micro-conversions I'd probably have to tell the marketing lead sorry no holiday bonus for the next 38 years.

Honestly they could've probably hired a temp-worker with a good voice and a lot of Podcasting buddies and gained more traction for the cost of feeding a homeless man. What a colossal waste of resources.