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malcolmwhite | 7 years ago

Waymo used "self-driving" in the article's title and twice in its first sentence, literally doubling down with that messaging.

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jbob2000|7 years ago

No, that's part of the strategy of shifting the messaging: Use both phrases together so people associate them, and then slowly drop the phrase that you want to go away.

_ea1k|7 years ago

Yeah, but the alternative bet is that they want the "safety driver" part to be the part that eventually goes away. If they want public acceptance, it will make sense to keep safety drivers.

Eventually they will go the way of the elevator operator.