[kalkaran]

I would have gone with "Canadian Psychiatrist is rebranding 40 year old treatment". https://en.wikipedia.org/wiki/John_E._Sarno

[0xcde4c3db]

As far as I can tell, Sarno himself is mostly rebranding much older ideas from psychosomatic medicine and psychodynamic psychotherapy, with his main contribution being that he presents them in a way that people are less likely to reject than the "proper" forms.