[mholmes680]

I worked for a company where we gave you two modes to view things (a A/V version with bullet points, and a text transcript version). Its cool in concept. BUT, once you get into this you're doubling the amount of work as an author for very little gain (unless the modes are "instruction-ally purposeful" in some way). In addition, if you do any multi-lingual work (we did), you've doubled your translation cost per language as well.

Its also hard to validate the perspectives of your users. One TLDR user isn't the same as another - one wants 2-3 paragraphs another wants three bullets. You can put in that work here, but... its work. And you're not guaranteeing anyone ever sees the bulk of your long-form to which you probably want them to see to make a lasting connection and because you put the effort in to generate.

[kaycebasques]

Yeah, to improve the ROI we need to either make this extremely useful for users, or lower the cost for authors by automating the process or by making it really easy to markup content.