[bornon5]

I agree with you on this. Ultimately I think there's an element of pride ("I don't get taken in by scams!") that I would do well to shed. But looking at the vague list of attributes:

  - celebrity doctor  
  - passionate followers  
  - findings not accepted by mainstream medicine
  - touts a worldview I want to be true

I have trouble seeing what's qualitatively different from your average daytime TV doctor selling supplements. The big distinction is almost certainly that people who seem smart recommend it, which as I mentioned to the poster above, may now be enough.