(no title)
rspeer | 7 years ago
So now some of the ad targeting networks have me targeted as "woman who's a successful professional and knows what she's doing in life", which, uh, is correct up until that last part.
The robots are just not expecting a woman in her thirties to still be baffled and overwhelmed by fashion and looking for the basics. I get my most useful recommendations by word of mouth, and yay, that sounds very nice and authentic, but it's a slow process.
So this is a different problem than the original article: we could be targeted _better_ and both we and the advertisers would be happy, for at least a moment.
But. We're trusting the advertisers to use that information responsibly. What if the kind of people who make those anti-trans reply videos on YouTube start taking out deliberately divisive ads, targeted at the trans community? On balance, I think it might be better for the ad networks to not quite understand.
itronitron|7 years ago