[hopefulengineer]

Musk is a great marketer and communicator, he convinces people that making luxury cars is saving the world because they are electric. The people buying them also feel like they are heroes saving the world. Humans have a need to feel like they are a part of something bigger than themselves and Musk provides it.

Steve jobs did the same thing, their marketing was all about pushing how apple users think different and are changing the world by being mindless consumers

[standerman]

Seems to me they're being mindful consumers.