[redial]

This companies are no different than any other company in the history of business.

The only thing I can think of is the fact that in this case you can easily track the supplier and find out the "original price" of the item in a way that is very hard to do for let's say a pair of Nike shoes, but that's about it. Walmart is also full of these watches and you can believe they don't sell them for $5.

Or do you really think it costs Dell exactly $679,95 to build a laptop on one of their entirely owned factories where they manufacture and store every single component that goes into it? And, if you call them now they even give you a $200 discount because wouldn't you know it they just happened to have a "promotion" just for you?

There is no such thing as a free anything, yet when Apple offers FREE BEATS WITH EVERY MAC PURCHASE no magazine would dare to call them out on the obvious fact that both of these items are so "overpriced" that they can even afford to give one away "for free" and still come out ahead. They instead run "articles" praising what a great value the offer is and also you should act now before the sale is over.

This "article" could be written about any company, literally any company.

[Spivak]

I think there's a difference between a company selling their goods at a profit and this not-quite-scam where a popup company not-quite-lies to their customers and dropships cheap products from somewhere else.

[redial]

What do you think Apple does every time someone buys from their online store? They even give you a tracking number where you can follow the item in real time all the way from the FoxConn factory in CHINA directly to your door. It never even flys over Cupertino. I think you are gonna be very surprised when you find out how the commodities trade actually work.

Walmart sells the exact same watches. So does Amazon. Do you think they are a not-quite-scam too?

Keep in mind people are actually getting real watches. I don't know in what world that wouldn't make it a legitimate enterprise. And if you say it's because of their marketing, then you should really take a look at the copy on some car ads one day. Preferably Tesla.

[frogpelt]

I would contend that there is a difference. They are advertising a watch. But what most people are receiving is a piece of trash.

If a local taco joint advertises 5 cent tacos for a promotion and they give you a moldy peanut butter sandwich, you would probably be really annoyed.

[hn_throwaway_99]

Which is why I thought this point in the article was a great summation:

> Maybe this explains what’s so galling to people about the Folsom & Co. not-really-scam: It simply lays bare the categorical deception at the heart of all branding and retail. The different watch values are, in the strictest sense, speech acts: the watch is $29.99 because someone said it’s $29.99. It’s $29.99 because a certain person is wearing it on Instagram; it’s $29.99 because it’s photographed next to flannel and a Chemex. While “Bradley” of “Bradley’s men’s shop” may not be the most fleshed-out character, he – and the entire existence of Folsom & Co., Soficoastal, etc. – are examples of the now-household term, “brand storytelling.” And the internet makes it possible for anyone to tell any story, about anything, from anywhere.

It makes you realize that there really are tons of huge cases of products whose value is solely a result of marketing. My favorite current example is how YouTube influencers have completely upended the makeup industry, with each brand trying to convince you that this pallette of brown and red eyeshadow is imminently Superior to some other brown and red eyeshadow, when the input costs of all of them is literally under $1.

[smiley325]

I think the key difference is in how truthful the marketing stories are. Apple/microsoft sell you a hypothetical future, while these watch "brands" sell a made-up past. Neither are 100% facts but one is clearly less savory than the other.

[redial]

> Apple/microsoft sell you a hypothetical future, while these watch "brands" sell a made-up past.

You must be in marketing as that made absolutely no sense.

Do you think Apple's usb-c charging cable, which is currently listed on their site[1] for $19.99 costs them anywhere close to that to source? and at the same time tries to sell you a hypothetical future? wow, they do have good marketing.

If anything these watch brands, and I don't know why you put it in quotes as if to take legitimacy away from them but whatever, have more things in common with Apple than with someone selling the same watches such as "Walmart", as they are both trying to decouple the object from the sale and make it about the experience.

They all make stuff up, and when they don't they hide the information so you don't find out. That is why Apple will never say the price they pay for the leather Macbook sleeve they are currently charging $199 for[2]. I suspect very few people will buy it if they advertise right next to the price the 12 dollars it is actually costing them.

To be clear, I am not against any of this, anyone can charge whatever they want. Apple is certainly doing very well charging the prices they do. I am just impressed that people, most of all here, where people that actually build and sell products, actually price and order components and actually manage a supply chain, hang act so surprised to the fact that markup exists and that marketing is used to justify it.

And I am not defending this crappy watches or this shady company; I wouldn't buy a needle from them. All I am saying is that they are not any more shady than 95% of the "brands" out there that are actually owned by a mega conglomerate and never disclose it anywhere when trying to sell purified water to hipster college students on their way to protests against capitalism or whatever.

[1] https://www.apple.com/shop/product/MUF72AM/A/usb-c-charge-ca...

[2] https://www.apple.com/shop/product/MRQU2ZM/A/leather-sleeve-...