[soundwave106]

From my perspective the "extra" came about when commercial interests started targetting the web, using base emotional tactics to get clicks and likes. Social media outside of the big networks (and thus less targeted by commercial interests) largely still feels social to me (eg small forums or groups),

The world of Usenet, BBSs, forums, blogs, etc. Had their dramas and trolls and whatnot. What they had much less of was the clickbait, post order manipulation, and spammy notifications. Whether major social media can become less "extra" probably depends on whether an alternate commercial model can be found, I guess.