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peetahb | 7 years ago

Anywhere from $100k to $1m; their partner Michael Beirut was involved, so I would guess it's on the higher end of the scale.

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FormerNYer|7 years ago

A partner is involved in every Pentagram engagement though. Pentagram is not really like a huge Landor-esque firm, it's basically a series of small design consultancies each led by a partner that are loosely tied together. So anything that Pentagram is gonna do, at least one of the partners has to get behind it.

In some ways I guess that makes it very loosely like a VC fund.