[adoago]

I think we need to clarify some terms here. Advertising by its very nature is disruptive. It's goal is to interrupt you or grab your attention so that you look at SOMETHING and become aware of it, start to form associations, etc. There really isn't such thing is "relevant" advertising in the sense that ads pertain to my current activity, which, by the way, Zuck insists is "connecting to people."

The real question you're asking is: Would you rather trade some of your data so we can show you ads that you are more likely to click because we have ascertained that these value propositions are likely to drive some kind of an action? (And by the way action is all we really ever know, and is a so-so proxy for "relevance" or value to the user, c.f., clickbait.)

When you ask this question I'm inclined to say some users wouldn't consider this an awesome trade. That's being modest.

Disclosure: I make digital ads for a living.

[stickfigure]

trade some of your data

This seems a wrong and misleading way of looking at it. Facebook has the data either way, and advertisers aren't getting the data either way. You aren't "trading" anything; the algorithms can either show you something relevant, or show you something irrelevant.

Personally, I'd rather see something I might find amusing. I was about to say "it hasn't happened yet", but I actually have clicked on one FB ad (ever) - the mysterious package company, which actually does look interesting. Not enough to give them my money but still, it's a start.