[heroh]

a job posting is half the battle - you want to have a competitive job description that's scraped by job engines and discoverable to the potential candidate. This may mean you have to look at how competitors are doing it and replicating what they're doing to maintain competitive presence -- which can include copy/paste and customizing as appropriate.

You can make a job description a special snowflake, but then not reach the right candidates. In my experience, I will find job postings on a job aggregator website, which will lead me to a companies website for the position. These positings will usually include a boilerplate on what the job includes + other details on the company. If it seems interesting, I'll research the firm to see what they're doing, opinions on glassdoor etc.

Judging a company and their treatment of their employees by job description alone is a very narrow view of how business operates.