[jmhodges]

You didn't read the post, did you?

[sp4rki]

I don't see any point in the parent's comment that indicates he didn't read the original messages. He's making clear that he doesn't like the new trend of calling the NoSQL term marketing bullshit, as the term actually serves to differentiate one type of store from another. I'm pretty sure this has to do with the original post.

[benblack]

I think I see your confusion. The headline is not the message thread. It's a link you need to click. Then you can read the actual message thread. Hope this helps!