[ivanbozic]

But paying such a large amount would certainly draw more attention to the program itself? It might have caused a ruckus earlier and be shut down in the very early stages by Apple. At that point it might not have affected that many people and not so many people would be angry at Apple.

I believe the amount was a way of treading a fine line between being a significant amount for the targeted audience, but not too much to attract too many people.