[keithtom]

I think you are missing some key elements.

It adds a new potential way monetize the web. Currently, the prevailing model is to offer a “free” product, where user data is being collected and sold to whoever is willing to pay.

Brave introduces the ability to pay per use and if you want to, you can opt-in to ads that are targeted based on anonymized data for targeting and you can earn BAT for doing so.

It basically changes the incentive model the ad industry and arguably a lot of the internet.