[fipple]

The median is certainly lower than $79, and may even be $0.

[koolba]

I think it would be if more people realized you can have an iTunes account without a credit card attached. They seem to make it harder with every UX change to set up, but if you don’t have a payment method you can’t give them a penny.

[bradleyjg]

I don't think it is zero if uber and lyft count.

[tananaev]

The article is about app and in-app purchases that Apple gets a cut from. Lyft and Uber are in different category and don't pay any fees to Apple on ride purchases.