[billdybas]

They're one of the few companies who are building GraphQL developer tools, so they have a financial incentive to have their name associated w/ GraphQL.

This piece, while somewhat valuable, is largely content marketing. First they sell you on the idea of "best practices." Then they'll follow up w/ a tool that, surprise, does all those "best practices" for you. "The modern marketer creates their own demand." Prisma is another GraphQL company that produces content like this.