[endofcapital]

Just so we're all on the same page here: the great innovative technology company, Apple Computers, famous worldwide, it appears their main initiative this year seems to be is to try and sell their own branded card to cut down on swipe fees as they pivot to services. This is our next big innovation after the touch bar. A credit card. So that the insanely high margins creep up a few more basis points as they dump massive amounts of cash into share buybacks. Ok.

I'm not sure who or what is coming along next to disrupt these dinosaurs, but it feels like we are long overdue.

[hnmonkey]

How did you get that it is their main initiative for this year from this article? They have ~130,000 employees, so are you implying that a majority of 130,000 people are working on this main initiative over other things?

I'll be the first to say that Apple has not innovated much, if at all, over the past few years compared to other tech companies, but this seems a little hyperbolic.

[akiselev]

He's implying that this if this is the best that a company with 130,000 people could come up with, it's rather disappointing.

[turboturbo]

https://en.wikipedia.org/wiki/Begging_the_question

You seem to assume that the payment solution that will be offered won’t differ significantly from existing credit card solutions (from a business/technical point of view)

[Operyl]

I seriously doubt many resources, comparatively speaking, are being thrown on this project from Apple’s side. It seems to be much heavier on the negotiation side for Apple, and most of the legwork comes from Goldman Sachs.

[stetrain]

Who said it's their main initiative?

[dmitriid]

Do not dismiss fees that easily.

Epic's card processing is bigger than their entire Fortnite operation combined [1]

While running Fortnite we learned a lot about the cost of running a digital store on PC. The math is quite simple: we pay around 2.5 to 3.5 percent for payment processing for major payment methods, less than 1.5 percent for CDN costs (assuming all games are updated as often as Fortnite), and between 1 and 2 percent for variable operating and customer support costs.

On Apple's scale these cost are significant. + having its own card Apple can possibly scrap or significantly reduce the fees (and possibly their cut from apps/services) + provide further privacy and protection to its customers (after all, it's already one of the largest holders of financial info in the world).

[1] https://www.gameinformer.com/2018/12/04/tim-sweeney-answers-...

[belltaco]

>and possibly their cut from apps/services

Cmon, we all know this won't happen.