[infimum]

I live in Switzerland too and especially Youtube never seems to know whether to serve me ads in German, French or Italian (even though Google should know I almost exclusively consume English content). So I can sometimes watch several videos in a row, where I get served the same ad in a different language.

[Svip]

But don't ads on YouTube follow the more classic advertisement 'demographics', where location is more relevant than language? And it may just be cheaper and easier to just target all of Switzerland?

[Leherenn]

This is where I feel a bit better about targeted advertising, if they're not able (as in at least not cheaply enough to be worth it) to serve me an ad in a language I understand, they still have a long way to go.

And that's in Switzerland where people have a lot of disposable income and thus must be more attractive to advertisers than most places, despite being relatively small.