[pasta]

This is an indication that user commitment is very low on Facebook.

As long as users are actively involved there is no need to send emails.

Sending emails is a (bad) trick to make people curious and make them login to your platform again.

I think the Facebook app is just 'dead' and Facebook is lucky to have Instagram.

[ardy42]

> This is an indication that user commitment is very low on Facebook.

> As long as users are actively involved there is no need to send emails.

IIRC, Facebook sends those messages only when they've detected an account's usage dropping off. When I was a regular user, I never got them; but when I stopped logging in for days or weeks at at time, they got more intense.

They're a deliberately designed mechanism to keep addicts hooked.

[Slartie]

That would match my usage pattern, so I guess you are correct. I'm using Facebook only rarely and am definitely and completely away from it for several days or even weeks between periods of usage.