[DanAndersen]

If you list job requirements, make them actual requirements and don't try to upsell the talent you get by exaggerating the requirements.

Some applicants are naturally more haggle-friendly and intuitively "know" they should apply to jobs for which they don't technically have all the listed requirements. Other applicants are more self-doubtful and will not apply, even if given their experience they would be well-suited for the job. Minimize the amount of white-lying both the applicant and the company have to do.

[cimmanom]

Another way to do this is to explicitly list must-haves and want-to-haves under separate headings.