[LukeWalsh]

Nothing similar about private personalization was definitively mentioned for the recommendations inside the AppleTV app, however. From what I can tell Apple will be collecting viewing information, not only for content on iTunes but now, content viewed via cable subscriptions and streaming subscriptions like Hulu and Prime Video. The value proposition of this new app is "all of your content in one place, regardless of subscription." The only commitment from Apple was that they wouldn't share personal information with anyone (not that Apple won't have access to this information).

It's no wonder there wasn't a partnership that worked with Netflix here since Netflix uses information about viewing to guide licensing deals and inform what the studio should produce.

[karmelapple]

Apple News is available right now, but Apple TV+ doesn't launch until the fall. I'm unsure what the existing TV app does as far as privacy (and a quick search isn't turning up much), but I imagine as the launch of Apple TV+ nears we'll hear more about the privacy aspect of things.

I am indeed curious what the current TV app shares on an Apple TV, though.