[buckthundaz]

These are simply highly-processed patties.

  Here’s the full ingredient list for the new recipe:
  Water, Soy Protein Concentrate, Coconut Oil, Sunflower 
  Oil, Natural Flavors, 2% or less of: Potato Protein, 
  Methylcellulose, Yeast Extract, Cultured Dextrose, Food 
  Starch Modified, Soy Leghemoglobin, Salt, Soy Protein 
  Isolate, Mixed Tocopherols (Vitamin E), Zinc Gluconate, 
  Thiamine Hydrochloride (Vitamin B1), Sodium Ascorbate 
  (Vitamin C), Niacin, Pyridoxine Hydrochloride (Vitamin 
  B6), Riboflavin (Vitamin B2), Vitamin B12. Contains: 
  Soy [0]

The vegetarian aspect is coincidence.

Bernays-level marketing though.

[0] - https://impossiblefoods.com/newrecipe/