[l_camacho84]

The costs are tiny because right now they not internalize pollution and social injustice. Yes, “local” is not an end on itself but the same is true for “global”. Right now the cost of sending a banana to the other side of the world in a container is small because we are jeopardizing the future of the planet by not putting a price on CO2 emissions. Local food need to spend effort on Marketing because they are more expensive that monocultures, and the reason for this is that monoculture prices benefit from subsidies and not paying externalities. We need to fix this for the sake of future generations and if we do this local goods would be much more competitive and so much more effective in marketing.

[roel_v]

Well that's exactly what I preempted and refuted in my second paragraph, and my third paragraph was about how, no, just making mass produced food internalize all their costs won't fix all the marketing and sales issues of 'locally produced food', for a broad definition of everything that encompasses...