Yes, they are. I don't care whether a ride service is available in one, a dozen or three hundred locations. I care about the best option in my city, and I would bet dollars to donuts that this aligns with the market majority.
A thousand local or regional competitors are just as much an existential threat to Uber as one or two big ones.
Agree, it’s definitely possible (and rather easy) for regional competitors to enter the market. I also live in Austin and when Uber and Lyft left I switched to Fasten and Ride Austin with absolutely no difference to the end user experience. If someone else came along at a significant discount to Uber and Lyft I would switch in a heartbeat. I often converse with drivers about it and they have the exact same approach. Whoever pays the most for them gets their business, whoever charges the least gets the rider business. Ride sharing is basically a commodity right now and anyone who thinks otherwise and invests accordingly is going to get burned. The only thing that is going to change that IMO is autonomous vehicles.
janfoeh|6 years ago
A thousand local or regional competitors are just as much an existential threat to Uber as one or two big ones.
SOLAR_FIELDS|6 years ago