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qwerty2020 | 6 years ago

Article doesn't reference anything re: overall ad spend being down, just ad spend for newspapers specifically. Overall spend looks to be growing [1] so would assume people investing in more efficient channels.

[1] https://www.statista.com/statistics/272314/advertising-spend...

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cprayingmantis|6 years ago

Yeah I guess my idea was more along the thought that as ads get less and less effective that the least efficient methods go first.