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Are you the customer?

8 points| breily | 18 years ago |weblog.raganwald.com | reply

10 comments

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[+] andreyf|18 years ago|reply
Re: the PS, I'm more than happy to buy books via your affiliate links. It's very nice of you to go out of your way to find relevant material, instad of copping out with AdSense or banner ads. Letting readers reimburse writers in such a win-win way seems like the best model to fund blogging as a hobby... do you make enough off the referrals to agree?
[+] raganwald|18 years ago|reply
The money I make off referrals is insignificant. What I do is take it as gift certificates, which I spend on books and music.

I'm grateful for those, in a way that's a lot better than cash. If it were cash, I might be tempted to ask whether writing really pays. The answer is definitely it does not pay compared to just about anything. I could make more money doing menial labour building Koi ponds and have lots of fun.

However, the buzz of getting a book or CD is way higher than the equivalent cash value. It's very irrational: If I take two hours to write a post, and I earned $14.00 from it, I would be devastated to earn $7 an hour.

But if I get a copy of The Goldberg Variations that I'd never heard before from that article, and I get hours of enjoyment from it... It feels like a terrific bargain to work for two hours and then enjoy a wonderful piece of music.

(I am not getting into the other rewards of writing. I am strictly responding to the question about referrals.)

[+] michael_dorfman|18 years ago|reply
Nicely expressed.

It's odd (to me) how deeply American culture has ingrained in its subjects the notion that they are first and foremost consumers.

For me, the cognitive dissonance first surfaced when I thought about television: The TV networks are the producers, the advertisers are the consumers, and the viewers are the product. TV is not primarily a means of delivering entertainment to viewers-- it is a means of delivering viewers to advertisers.

It seems natural to think of ourselves as the end, but sometimes we're just the means....

[+] raganwald|18 years ago|reply
may I quote you?
[+] rantfoil|18 years ago|reply
raganwald -- Great observation. It's absolutely possible for your biz dev team to force you to take your eyes off the ball. Great cautionary tale.
[+] raganwald|18 years ago|reply
Note the p.p.s.
[+] gills|18 years ago|reply
From the p.p.s: "Eleanor Roosevelt once said, “Great minds discuss ideas; Average minds discuss events; Small minds discuss people.”"

Isn't this a recursive statement?