[Zeppin]

Again, it's about reach.

My local dive bar can serve me burgers whether it has a customer base of 1.000 or 1.000.000. A social network, however, cannot function without hundreds of millions of users. Otherwise it's an anti-social network.

As a result I can post my video to DailyMotion instead of YouTube but how am I going to build a following without engaging with Facebook, Instagram, or Twitter?

These networks require mass user engagement to be effective which precludes a myriad of competition. I don't think breaking these companies up as Elizabeth Warren suggested is the correct solution because it fundamentally handicaps their ability to function. But I think there does need to be regulation around how they do business which sadly does not exist.