[primo44]

*its

"it's" = "it is"

[adrianmonk]

Here's how I keep this straight mentally.

The rule is, in English, you can make a noun possessive by adding "'s" to the end.

Let me emphasize one part: that's the rule to make A NOUN possessive. "It" is a pronoun, not a noun! The rule doesn't apply any more than it applies to a verb or an adjective.

Hence you don't have stuff like "you's", "he's", "she's", "we's", or "I's", and you also don't have "it's".

[EpicEng]

Pretty sure we do actually have he's and she's. "He's being an idiot", or "she's wrong about that."

[maxxxxx]

I think you are losing this battle. The apostrophe’s are winning!

[dang]

For the confused: submitted title was "Bird Offers It's Own Scooter for Pre-order".