Several sites do that now, it's annoying and you sometimes cannot even get back to the previous article. I like to read the text on my screen near the top of my browser, so I scroll constantly as I read, and for these sites I continually scroll off the end of the article into the next one before I have finished the last vertical page of text due to the way I read. I'm not changing the way I read content due to these shitty sites, so I guess I will never finish one of their articles.
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