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raviojha | 6 years ago
Next, figure out where they spend their time on. For eg: to target devs, post on communities like HN (as Show HN). Reach out to community driven blogs and be an author subtly marketing the product. In fact, an interesting story on what you went through during the product building phase, that challenges you solved is exciting enough to intrigue a developer.
General netizen? Share on platforms like reddit (specific subreddit), twitter (would be good if one of your users which high reach can volunteer for this).
Is it a B2B product? Offer the product at a discounted rate to initial users and in return, you can ask for promotion through their site/social media (a bit like testimonials). For eg: I got to know about mixpanel by seeing the badge on the footer of certain website I used.
raviojha|6 years ago
VvdHout|6 years ago
nobody271|6 years ago
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