[dkuebric]

In my experience this is the real issue, and what I expected to read about in the post. The democratization of adding in-page content is both powerful and easily abused. There's little measurement of what the impact of these types of prompts is, save for what engagement they drive directly through the widget. They can clutter the UI and deteriorate the brand. In many cases they look out of place and are tone deaf to the customer. In the worst case, they're basically in-app advertisements.