I have a good friend who spends millions of dollars in advertising every year, and who is convinced that almost none of that has much impact on customer behaviour.
There are exceptions, of course, and advertising can be effective, but there is a lot of wasted money spent trying to persuade people of things.
Exactly, the mind is the most unstable part of them all, specially given the high levels of ignorance (mostly lack of skepticism) prevalent in the US and the world, pretending reading a text can't change it because its origin its "Twitter" is very naive.
marcus_holmes|6 years ago
There are exceptions, of course, and advertising can be effective, but there is a lot of wasted money spent trying to persuade people of things.
mattigames|6 years ago