[johnydepp]

The most intriguing thing I found in the article, is that, If you design & sell items specifically to elderly, they wont buy it. Because they don't want the product to remind that they are old.

So the solution is to design a product which suits to the elderly but seems like its designed for young generation.

[dTal]

Hence, infomercials with ludicrously clumsy (but young) people.

[sylk]

Wow that explains a good majority of infomercials to me... Thank you.

[coldtea]

>The most intriguing thing I found in the article, is that, If you design & sell items specifically to elderly, they wont buy it. Because they don't want the product to remind that they are old

In the modern society, that is.

In previous eras/societies, it was a badge of honor to be among the elderly, and there were products/lifestyles associated to that that did fine.

[maxxxxx]

I don't think that's necessarily true. It's just that items designed for the elderly are designed by young people who think this is what elderly people need. My mom uses quite a few items that are supposed to be designed for the elderly. Only a few really work whereas others simply don't work.

I don't think most elderly don't want to be reminded that they are old. They will happily use stuff that actually works for them.

[cr0sh]

> So the solution is to design a product which suits to the elderly but seems like its designed for young generation.

And thus, "Where did the soda go?"...